Men just have thicker skin
Tuesday, June 19, 2007
It's not fair, but it's true. Men really do have thicker skin than women, four times thicker in fact. That's all well and good, but it's part of what leads you guys to believe that your skin doesn't need any "maintenance" because it doesn't seem to be aging. The truth - it needs maintenance just like your car, your gadgets, and your sports gear.
Why? Because while you're sporting young-looking skin well into your 30s and possibly 40s, when the effects of your no-maintenance skin care routine start to show, the change happens quickly. With just a few products you can start to create a gameplan to keep your aging under wraps. And based on the Today Show Father's Day Episode, many men are electing to do just that! In fact, they reported that the men's grooming/personal care category brought in somewhere around $70 million last year. You lucky fellas are gonna be looking more dapper with each year that passes. Here's the first product that I think every man should have on hand:
Must-Have #1 - Moisturizer, man-sturizer call it whatever makes you feel most comfortable, just start using this product today! Your skin is going to benefit from the hydration alone, and you'll be able to see the difference. Sporting a moisturizer with UV protection will earn you some serious extra credit. Because while your skin may be thicker, the stat still stands true that more that 80% of the aging you'll see on your face is from sun exposure and other environmental factors. The perfect product to start with - Tolsom Skin Protective Lotion.
This was one of my favorite brands to launch since starting at Quixtar, and I seriously love this lotion. It takes the guess work out of finding the perfect product. It's formulated just for men's skin, the T-10 complex is designed to moiturize and control oil, it feels light when you put it on your skin, provides SPF 15 protection, and has a citrus scent that's just delish! Plus, the packaging is so great. It's ultra-masculine and simple, so you can carry it with you anywhere and not have to feel like your friends are going to tease you about being a metro. Plus, in my book, making it to metro status should be considered a huge compliment! More must-haves to come.
Cheers,
t